Live performances in China expand to lower-tier cities and diversify into new entertainment formats

The market for live performances in China continues to grow at a rapid rate as consumers demand experience-based activities. In 2024, the market size for music performances alone reached RMB 38.7 billion, growing 46.6% YoY, according to the 10th Music Industry Forum hosted by the Communication University of China. The sector’s resurgence can largely be […]
The inebriating atmosphere of the bar industry in China

As China’s nightlife industry keeps blooming, dropping by a bar with several friends has become a popular choice. Drinking cocktails, playing dice games while chatting with friends, and listening to live music are typical lifestyles for people in China. Since its initial establishment in the early 2000s, the bar industry in China has quickly gained […]
The Chinese music education industry’s main driver: grades and certifications

Music education is a growing market in China With a market size of 75.7 billion RMB in 2016, China is a rising market for music education. This can be attributed to government support, China’s booming economy, and the upgrading of citizens’ consumption. Another factor not to be overlooked is the importance of music certifications to […]