How a price war reshaped China’s food delivery empire
China’s food delivery market size reached RMB 1.64 trillion (USD 229 billion) in 2024 and is projected to reach RMB 1.96 trillion in 2027. As of June 2024, the active users of online food delivery services in China amounted to 553 million, accounting for 50.3% of China’s internet user population. This secures China as the […]
Omnichannel strategies in China: luxury brands’ attempts to multiply consumer touchpoints
China’s luxury market seeks steady recovery amidst challenges in 2022, which rebounded in 2023, as the market is driven by core luxury consumers who are less financially impacted by a slowing GDP. With the vigorous development of domestic luxury e-commerce, omnichannel luxury retail is making progress in China. Luxury brands are not merely adapting to […]
China Paradigm 101: Leveraging data to surf China’s e-commerce wave
Leveraging data to surf China’s e-commerce Matthieu David interviews Renata Thiébaut, Head of Research & Business Intelligence at Web2Asia. The most important foreign online selling brands in China are so successful probably because they had Web2Asia as their ally when they were first starting out on the Chinese market. It takes a lot of strategizing, […]
O2O business in China: Domestic Monopoly?
China counts 618 million Internet users, double the total population of the United States. The Chinese internet ecosystem is the largest in the world but also one of the most isolated. Barriers between the Chinese internet and the rest of the world isn’t just a result of Chinese censorship of many foreign sites and services, […]