Xiaomi uncovered: the strategic moves powering a global tech brand
Xiaomi’s entry into the Indian market in 2014 is the most notable textbook example of a well-executed international strategy. It rapidly became the market leader in 2018 by focusing on extreme value, localizing production, and customizing products for local preferences. However, the market has evolved. While Xiaomi held a 20.7% share of the Indian smartphone […]