2025 China emerging-tier market report
China’s growth story is no longer written in megacities. Beyond Beijing, Shanghai, and Shenzhen, a new wave of consumers in emerging-tier cities is quietly reshaping how China earns, spends, and lives. Daxue Consulting scraped and analyzed 30 million Chinese social media posts about emerging-tier markets to understand how the markets develop and how they reshape […]
Awakening the dragon of rural consumption in China: How to tap into this Blue Ocean consumer base
The incredible popularity of Chinese short-video star Liziqi, who has 13.7 million subscribers on Youtube and 34 million on Douyin, has drawn the world’s attention to rural China. Viewers see the countryside in China as a fairyland, while Xinhuanet, China’s official press agency, described the rural market in China as a “gold mine” of consumption […]
China’s urbanization visualized: The growth of Chinese cities and why it shows market potential
E-commerce in Rural China, the New Frontier
Will the development of E-commerce in Rural China be the next biggest challenge for the Middle Kingdom? The development of e-commerce in rural China will be the next biggest challenge facing the nation in the upcoming years. As e-commerce has been successfully implemented in urban areas in the past, main service providers Alibaba (阿里巴巴) and Taobao […]