How emerging-tier city consumers drive growth in China’s coffee market
Despite having only truly begun in the 1980s, China’s coffee market has expanded rapidly over the course of the past two decades, thanks to a combination of government investment and a shift in consumer behavior. Coffee is no longer a drink for the “elites” or for white-collar workers, but a daily lifestyle beverage increasingly integrated […]
The buzz on boutique: coffee consumers in China are driving a surge in specialty cafes
Within the vibrant coffee culture of China lies a fascinating tapestry woven with diverse preferences, evolving trends, and distinctive consumer tribes. Embarking on an exploration of this dynamic landscape unveils the latest insights, trends, and taste preferences of coffee consumers in China. From the gradual ascent of coffee consumption to the emergence of distinct consumer […]
Growing awareness of coffee is transforming the coffee machine market in China
How is the coffee machine market in China responding to evolving Chinese attitude towards coffee? The coffee machine market in China is often described as being dominated by world-renowned brands and for being difficult to penetrate. […]
[Interview] Shanghai is for Entrepreneurs: Big Sur and the coffee shop industry in China
How Carol Liu, the founder of Big Sur Tea and Coffee Shop, forged a new path in the coffee shop industry in China Carol Liu invested in one of the best coffee machines on the market, La Marzocco. For Carol Liu (刘晓光), her story is a part of a growing crowd in Shanghai. Once China […]
High Demand of New Blends and Premium Coffee Machines in China
Coffee Machines in China. People worldwide drink a total of 7.4 billion cups of coffee every year, and 20 million cups of coffee are consumed every day. On average every coffee drinker drinks an average of 120 cups annually. The Finns drink the most coffee with the average Finn drinking 1459 cups of coffee a […]